Customer care is when companies treat their customers with respect and kindness and build an emotional connection with them. Everybody on the team should be adept at customer care, not just a customer service representative or a customer success manager. Customer care is more than just delivering the services that consumers expect from the business or providing the right technical support. It’s about meeting their emotional needs and fostering relationships. To do so, you must treat customers how they want to be treated. You need to listen to each individual’s needs and find the best solution.